of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes
Business Level Strategy – Value Creation Frontier
In the beginning of Starbucks in Korea Starbucks is differentiation strategy so located that as you can see left graph.
Starbucks Korea found Korean customer’s preferences that drinking coffee at café in long time. So they made stores bigger than other coffee shops.
The early success in Korean market
5 years hav
brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio
valuated Nokia’s brandvalue as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top grade high-technology in its business –
Business Analysis)
HOW TO? (Market Strategy)
-영화나 드라마에서 밖에 볼 수 없는 시츄에이션! 당신에게 선물해 드립니다.
1. Value Proposition
-Why should the customer buy from you?
여자의 로망+ 남자의 로망
데이트의 쇼핑화 = 이색 데이트 <- 기업을 통해 일반화
잘 알려지지 않은 데이트마케팅, 데이