reaching four billion dollars per year.
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz
The Brand : Polo Ralph Lauren
What does consumer want from this brand?
Emotional satisfaction
Representing consumer’s social status
Want look to be successful
Brand loyalty
Brand asset management: driving profitable growth through your brands (Scott M Davids 2001)
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
Satisfaction Analysis
Young-Cheol Burger is currently in a competing situation in terms of outstanding competitors around their stores and demanding customers who are able to make a variety of choices among the increasing number of burger brands. Compared to five years ago, many of burger brand shops have entered into the burger market around Korea University. Before checking out how Young
brand’s fame
For the second question: same with the answer of first one.
For the third question: a. application satisfy male.
b. design satisfy female.
c. male pay more attention to brand’s name.
d. better service can get more satisfaction with female.
e. lower cost satisfy female.
For the fourth question: a. h
one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situation analysis of beer market and each company.
Chapter three includes analysis of consumer behavior and satisfaction about Hite beer and Cass beer.
Chapter four concludes with the remark that Hite beer should implement aggressive marketing and create brand-new flavor beer.