brand, The Face Shop can get some competitive advantages by using the technique of LG. With these actions, The Face Shop can construct better relationship with its customers.
Another recommendation which we make to The Face Shop in order to maintain its competitiveness is to build a strong brandimage. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver
brand in November 2002. SK Networks who was the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton Grande Walkerhill
1984. 5 Walkerhill art gallery opened
1991. 4 Sheraton Towers opened
1991. 8 Kimchi SUPEX professional research opened
1992. 2 Walkerhill duty free opened
1996. 8 The
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year
brand's tradition, image and star designer "Marc Jacobs"
In 1998, Louis Vuitton recruited Marc Jacobs. He was young but genius. Louis Vuitton embraced his creative idea. After that, every 5 years Louis Vuitton has growth in sales to double.
③ Anytime, anywhere bag goes well. Do not get tired design
If one kind bag sold out, they stop to produce same design. As a result, custome
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv