broadcast, traditional TV media will combine with other media methods of information andcommunication field in respects of technology and function to generate a new big digital TV industry. This newly appearing industry has caused much concern. For customers, the appearance of DTV means high legibility of TV and conversion of tv using function; for tv makers, its appearance means wide market an
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv
and his major research areas are networked video transmission, modem protocol SW and protocol software environments, implementation of system software, etc. He mentioned that he himself is one of the contributors for Android-based mobile products. In fact, his own website is titled as ‘Prof. Ahn’s Android Lab.’ From this fact, we assumed that he is one of the experts in the market of Andro
Dear shareholders,
This year has a lot of issues such as acceleration of convergence of telecommunication andbroadcasting under the saturated market situation, emergence of new players through MVNO, acceleration of competition between groups, and end of mobile phone subsidy regulation. Therefore, we expect the competition will be more intense and the uncertainty of regulation will
and limited discount system
(only best seller..etc) 30~90%
PLACE Only their own website.
Attract indirected customers from other associated web site -Off-line :Totally had 777 branches in 2009 in USA
-Planned to open 70 additional branches every year
-Targeting online market through BN.com web site
PROMOTION More advertisements in on-line Price Discount Strategy
Communal branding with AO