HUAWEI CASE STUDY
International Business
Team 1
Team 1
I. THE ISSUES / PROBLEMS
II. ALTERNATIVE ACTIONS
III.THE FACOTRS HAVING AN IMPACT ON DECISIONS
IV.WHAT SHOULD BE DONE? WHY?
V.THE LIKELY OUTCOMES OF DICISIONS
Topics to Discuss
Team 1
Issues & Problems
3
Team 1
THE ISSUEs & PROBLEMs
4
Trade War
1. Unfair trade practice and trade deficit
2. Tariffs and trade barriers on China
3. Ban the use of
Group 6
Yongho, Ahn
Jeongho, Jang
Sangjin, Park
Miyoung, Shin
Sungwoo, Kim
Ga-eun, Lee
Discovery IQ by GE: Launching
Super Value PET/CT Scanner
Case study
2
GE Title or job number
11/6/2021
Over 3 million Cancer patients in 2014, 1.23 Million new cases
added every year . Projection of 5-fold increase by 2025.
Cancer patients are
drastically increasing
Late detection drives
more death and
expense
Group 5
MinjuKim, Mijung Park, JeonghoPark,
DonggyuPark, WonseokChoi
Discovery IQ
Immediate Needs 03
Table of
Contents
Background01
Main issues02
PESTEL04
Recommendation05
Conclusion06
About Discovery &
current situation
Key issues of current
situation
What are necessary
immediately
Factors impact on
the decision
Group 5’s suggestion Summary
Background01
Discovery IQ is a revolutionary product,
Group2
Kim Soojeong , Kim Sowoong , Jung Hoonsung,
Kwon Kibum, Ha Genehee
1. Social aspect : Lifestyle & Attitude
- Shifting to be more holistic & preventive view of health, skincare category is extended
( bathe, shower, fragrances, hair, makeup & skin care)
=> 2018 Annual 6% growth
- Health focused solution demand increased substitute for dermatological procedures
- Value changes from Beauty to