Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of the number of competitors, there are many competitors of Kraft in consumer food industry.
- Meat (Beef, Ham, Turkey); Sara Lee Corporation, Smithfield Foods
- Cheese: Leprino Foods Company, Michael Foods Inc, Land O Lakes, HP Hood
- Coffees; Cla
After E-Land Group acquired the licensing rights in 2008, the sales of New Balance are dramatically increasing. It grew more than 6 times from 2008 to 2010 and we are expecting to earn more than 2,000,000,000,000 by performing customization strategy.
As NB set the concept that the sneakers could be a fashion it created the new lifestyle look and is expected to catch up Adidas and Nike.
Also the character of fashion which is creating objects attracts artists who want to create something fun and popular and it can be improved cultural branding. In addition, LVMH can take more opportunity by trendsetters who influence public to get interests, and it can take potential customers like children and youths by offering goods for kid. It will be able to widen their target customers
life
Family life is more matter than success of work to me
the average: 43.2 % 30s answer: 52.25
3) Important children to 30s40s
-Most women give birth in their 30s
-Children is the most important factor for happiness of men in 30s40s
4) Prefer substance and quality of life to luxurious and material
ex) They think house as object of experience, not as possession.
Lifestyle’s image. This campaign carried out among 80 countries simultaneously. Nike also try to focus on their Air products during this campaign. As you can see the pictures of famous shoes named Air Jordan. After Just do it campaign, everybody knows about the “NIKE AIR”.
3. Comparative Analysis
3.1 SWOT of Nike
SWOT analysis is a tool for auditing an organization and its env