1. Cultural risk
It is the possibility that business will go terribly wrong as a result of a Lack of understanding about executing in a new, culturally foreign market or context. Simply it is a risk that is caused by a lack of understanding about another culture. And its typical case is "Wal-Mart"
2. Wal-Mart
Wal-Mart is a US-based discount store. it Spread across all 50 states of US a
China where white color is related to death or something negative. Even if my partner wouldn’t take it very seriously and it would be harmless, first impression would be considered quite arrogant and we cannot sure other negative effects in the future. Secondly, understanding different social manners are helpful for us to be more open-minded. Since we no longer have a homogenous race or same na
Introduction
China is one of most powerful country in the world and already be ranked as G2 with the United States. After building a market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée