소개글
월마트 Cultural Risk 성공, 실패 사례(영문)에 대한 자료입니다.
목차
Cultural risk
About “Wal-Mart”
Why “Wal-Mart”?
Failure case 1 – Korea
Failure case 2 – German
Success case 1 – China
Success case 2 - Japan
본문내용
50% of
Germany consumers
go to
retail store in the town.
EVEN
WAL★MART
IN GERMAN
NOT
EVERYDAY
LOW PRICES