Chinese market can be stated below.
STRENGTH ~ They had enough experience as one of the leaders of electronic industry.
They improved their financial structure by selling their semiconductor and LCD department 이장로, 『해외경영성공노하우:한국이 낳은 글로벌기업 LG전자』, 무역경영사, 2000, p.4.
, and also secured fund for investment from technical fees and facilit
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
company in mutinational goods sourcing
Competition with global company,
Carrefour, Wal-mart, which have
Tremendous financial resources
Advance to China market using
mid-and premium-priced strategics
Low prive competitiveness of E-mart
compared to competitors
Fancy E-mart’s strategy like department store
Failed to tempt Chinese consumers emphasizing practicality
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
Chinese government has to intervene, manage and control.
When the housing prices began surging in 2006, the State Council published six regulative measures in May to adjust the structure of residence supply, focusing on the development of medium and small houses to satisfy the demand of ordinary buyers. These policies were aimed to stabilize the housing price and not to reduce it. Despite the