Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint of other people from management to general low level of staffs. Working atmosphere which is possible to respect and understand each other
Stimulating curiosity: preparing new two or three products in eac
the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expand in European market. Now they are also expanded in China market. The problem in China market is Chinese duplicate products of HJC are selling in low price. HJC need to provide solution against Chinese helmets.
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Chinese market. Chinese consumers tend to think that products that succeed in Hong Kong are premium products, and the consumers will feel self-esteem in their purchase. This was true for Korean and Japan. There even is a saying that what succeeds in Japan will succeed in Korea. Once a trend is set in Hong Kong, Chinese consumers will follow naturally looking after Hong Kong. So, it will be import
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus