between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Civil rights는 출생신고에서부터 시작된다. 그러나 중국의 산하제한정책과 여아 출생과 장애 아동의 출생경우 신고를 하지 않는다. 지화셩이 1979년 5월 1일부터 한 가정 한 자녀만 낳을 수 있도록 제한하여 2명 이상 자녀를 낳을 경우, 부모가 직업을 잃게 되고 둘째에 대해서는 행정처리(취학 등 제한)가
Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla o