of hardware that attached to PC motherboards.
so NTD bundled the Legend card with the imported PCs it distributed.
accounted for 38% of company revenue and 46% profit.
NTD was renamed Legend Computer Company and Designed and manufactured own high-quality technology products.
Legend launched its own-brand PC into the Chinese market. And pioneered the home computer concept in China.
Chinese workers so there wouldn’t be any falling-off in quality.
III. SPA system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPA brands have these following strong points.
1) A company can manage all the process of planning, producing
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
brand
T
- Internal competition
- Threat of substitutes is large
- Increased raw material price
- Compared to yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
W
Low brand value
Lack of differentiation
UNIQLO provides good quality products with inexpensive price
Various Designs– Global R&D center in Tokyo, New york, Paris, Milano
Focus on Simple & Ba
Chinese
Who are shorter than western woman and who want to compensate their physical deficient by clothes
Not many competitors
Luxurious design
Targeting bluesumers
Not copied easily
High supplier’s power
Expensive product
Aging society
Gold generation
highly developed technology
Developed and generalized technology
Korean prefer western luxury brand
Cheap Chinese product