소개글
[의류상품학] 중년여성을 위한 상품 런칭과 마케팅 전략에 대한 자료입니다.
목차
NEW BRAND LAUNCHING
1.Target research market
2.Market position
3.Brand naming
본문내용
40~60 years old female
With high income and high interest in their appearance
Korean, Japanese, Chinese
Who are shorter than western woman and who want to compensate their physical deficient by clothes
Not many competitors
Luxurious design
Targeting bluesumers
Not copied easily
High supplier’s power
Expensive product
Aging society
Gold generation
highly developed technology
Developed and generalized technology
Korean prefer western luxury brand
Cheap Chinese product