men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordinate fashion for 'singles' or men whom is out of confidence of coordinate.
2-1-4. Circumstance of business_the sales and number of stores
This company is focused on shirts which i
design, Bean Pole was not hit by the severe competition which overflowed in the 90s in casual brand industries. With combination of fabrics, standardization of colors, and design map using fabric and colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time
designer Lie Sang Bong's brand is well known for the collaborations with many companies.
Juun.J is launched by Jung Wook Jun, who is the one of new Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; shein
Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in
wear hijab and show who they are. However, western society averses to it, so it became a symbol of resistance of western. Many muslim women living in western struggle with the ban on hijab, and wear it as a sign for their fightings.
⑤Fashion item
Hijab is now a part of fashion. With a long history of hijab, its design has been diversified. There are a lot of colors, textures, shapes, patter