official four percent target for 2011.
Even though it is one of the pillar industries of China, real estate does not only have economic impact but also far greater effects on both the nation and its people. Real estate is critical for the welfare of the citizens and important for political stabilization. As such, the Chinese government has to intervene, manage and control.
When the housin
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
3. Alternatives
We’ll going to suggest our alternatives. We’ll discuss the solutions from one of the major dairy firm’s point of view.
1) Outsourcing intermediate channel
We can outsource intermediation to reliable intermediate agency. Then we can focus on our production.
2) Internalizing intermediate channel
Another solution of managing supply chain is vertical integration. W