I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
◎ Green Cross in the vaccine market
Green Cross is a R&D-oriented company that leads the Korean biotechnology industry since its foundation in 1967. Starting from the nation's first production and sales of Plasma Fractions in 1970, which required sophisticated technology, Green Cross has striven to develop ethical drugs that are hard to produce but essential to patients. Subsequently, it i
개방화와 세계화의 진전과 뉴라운드
21세기에는 세계경제가 새로운 환경으로 전개되고 있는 가운데 우리나라 경제는 불가피하게 국제화를 지향하지 않으면 안 되게 되었다. 국제화시대는 경제운용의 세계화뿐만 아니라 기업도 세계화를 이룩하지 않고서는 생존할 수 없다.
오늘날 e-Business의 활성
기업윤리의 국제적 환경변화
1. Globalization과 New Round의 전개
글로벌리제이션(Globalization)이란 지구촌화 ․ 세계화 ․ 국제화를 의미한다.
21세기는 세계경제가 새로운 환경으로 전개되고 있는 가운데 한국경제는 불
가피하게 국제화와 세계화를 전개하지 않으면 안 되게 되었다.
Global시대는