share is two-fold: fast innovation and fast growth. The company’s core competencies of product leadership, market leadership and people leadership help to achieve the success of the company. Moreover, the mission of the company is to create value for customers, to respect human identity, to become the best in its class by winning customers’ acclaim as a true leader in the global market. Also,
of the spectrum are the cheap but often trashy motels, many of them infamous for their poor amenities and shady atmosphere.
BENIKEA hotels were supposed to exploit this gap in the hotel market, providing clean and comfortable facilities without the unnecessary frills at about one-third of the prices of rooms at luxury hotels. The plan was to convert a number of motels and budget hotels to BENIK
of “Vorsprung durch Technik,” which means advantage through technology.
Audi, like BMW produces high class vehicles and targets the premium automobile market segment. Audi is showing strong performance in key markets. The [Appendix 2] illustrates Audi’s performance. The company is doing well in Europe and is gaining market share in Asia Pacific.
3.2. Competitors
1) Volvo: Volvo has
of oil price and the threat of terrorism. It has brought low cost Carriers (LCCs) to the market, they have grown seriously fast.
Therefore, full service carriers (FSCs) have started undergoing a crisis caused by them and losing their customers a lot. In the United States, since few years ago, LCCs have grown in the market and started capturing a lot of market shares. Then, by selling low-price
cultural and geographical boundaries
For managing global operations
Supporting an international company’s
decision-making processes
Components of GIS
A network capable of global connection
A global database
Information-sharing technologies
Huge Transnational company
Global data base / access
Consolidated global reporting
Strategic planning support