2. Cold fusion의 배경상황
1989년 5월 23일 유타대학에서 폰즈(Pons)와 프라이슈만(Fleischmann)이 상온 핵융합을 성공했다고 발표했다. 이 실험은 실행하기 매우 간단하면서도 커다란 경제적 효과를 불러일으킬 수 있는 것이었다. 그렇기에 언론에서는 큰 관심을 갖고 대대적인 보도를 했으며, 수많은 과학자들
Chapter1. Introduce
1) The Cold Stone Story
Donald and Susan Sutherland open the first Cold Stone Creamery ice cream store in Tempe, Arizona, 1988. Cold Stone Creamery ice cream is categorized by industry experts as “Super Premium.”
In 1995, Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction. Sinc
The Cold Stone Story
1988. Donald and Susan Sutherland open the first Cold Stone Creamery ice cream store in Tempe, Arizona.
1995. Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction.
2007 Kahala-Cold Stone acquires Cereality cereal bar and café.
The Cold Stone Culture
‘We will make people
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put