TheColdStone Story
1988. Donald and Susan Sutherland open the first ColdStone Creamery ice cream store in Tempe, Arizona.
1995. Doug Ducey joins ColdStone Creamery as a partner and takes on the role of president to handle business development and strategic direction.
2007 Kahala-ColdStone acquires Cereality cereal bar and café.
TheColdStone Culture
‘We will make people
intheir childhood. However, when the ice cream industry started moving towards upscale production, the class that wanted ice cream diversified to adults and older people, and accordingly, various brands started developing premium ice cream to suit the adult taste.
3-2. SWOT analysis
①Strength
Unique and differentiated mixing
ColdStone created its unique ice cream image that i
and sell overseas brands, companies that operate internationally renowned chains are facing a crisis. As the exchange rate rose 40% or more, the royalties tothe main office also rose more than 40%.
As a temporary measure for companies to withhold payment, and arrange plan and prolonged decline inthe won, but it is concerned that there is no effect. CJ FOODVILL that operate ColdStone each year
and nicer.
Ⅱ. PURPOSE: MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods andservices. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft
theservice which targets both the adults andthe children. There are 130~170 menus andthe price of the menus are 1~1.5 times as expensive the fast food restaurants.
Inthe second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price andthe use of the family restaurants by asking 1000 consumers who are over 20 and have ever been tothe family re