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분야
docChapter２. Cold Stone Creamery?’s problem in US
Chapter３. Solution for Cold Stone Creamery? in US
Chapter４. Cold Stone Creamery?’s problem in KOREA
Chapter５. Solution for Cold Stone Creamery? in KOREA
Reference materials
１) The Cold Stone Story
Donald and Susan Sutherland open the first Cold Stone Creamery ice cream store in Tempe, Arizona, 1988. Cold Stone Creamery ice cream is categorized by industry experts as “Super Premium.”
In 1995, Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction. Since Doug Ducey hired to work on the new ice cream concept becomes more clearly. Cold stone has Quality variety choice in distinction with other shops so become famous to people.
At Cold Stone Creamery, they are proud of their heritage as Ice Cream Innovators. Cold Stone Creamery Company has about 1000 franchise and the selling amount is ranked at the 6 among the 50 other ice cream brands.
Cold stone has been stand-alone brand for 19 years. But, to extend its franchise business Cold stone decided to be under control by Kahala Corp which is huge franchise Corp.
２) The Cold Stone Culture
Cold Stone concept of “what we do for a living” goes far beyond selling ice cream. Consider the first five words of them Mission Statement: “We will make people happy.” At Cold Stone, they stand by these words in everything they do at them more than 1,400 stores across the world. From the energetic Cold Stone Creamery crew singing your praises when they hear that “cha-ching” in the tip jar, to the laughter of a family enjoying an after-dinner treat – if it has to do with being happy, you’ll find it at your local Cold Stone Creamery.
３) The Cold Stone Mission
Cold Stone will make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence and innovation. They will achieve this in an entrepreneurial spirit of partnership with a diverse Community of Crew Members, Managers, Franchisees, Area Developers, Creamery Team Members and Key Suppliers – all focused on serving their customers and the communities where they live. And Cold Stone will do this in a culture where members of our Community are rewarded for the experiences they create, and where exceptional experien
http://www.icoldstone.co.kr
http://blogs.wsj.com/independentstreet/2008/06/16/cold-stone-case-study-three-warnings-for-franchise-buyers/
