strategies to maximize the profit of Cyworld based on the analysis. As most of the profits are coming from item market, the attention was focused on the item market.
2.3 Data Analysis and Results
Data and information were mainly collected from the survey and internet.
Economical concepts used in this project includes monopoly market, marginal cost and revenue, profit maximization, consumer
and department of Banking credit card companies. Initially, the credit card companies focused on providing the benefits’ differentiate compared with competition. So, to mimic and expand the benefits of competition, was the main strategy . However, in the card market which already located maturity, innovative marketing strategies was required to make a sustainable competitive advantages.
collect and reflect the consumer's suggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's inte
(4) 경쟁에 의한 포지셔닝
소비자의 지각 속에 자리 잡고 있는 경쟁제품과 명시적 또는 묵시적으로 비교함으로써 자사제품의 혜택을 강조하려는 방법이다.
이 방법은 경쟁상표로부터 소비자를 끌어오기 위해 경쟁상표를 준거점(reference point)으로 사용하는 것이다. 비교 광고가 허용되는 외국에서는
I. Dirt Bike Cases
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitor’s activities at its web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
Dirt Bikes는 사이트 방문자의 기간별 접속횟수, 자주 이용하는 카테고리, 정