cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupied about 60% in their market. Also Korean ones are invaded as an image like fashionable colorcosmetics and are recognized as a famous and luxury brand.
-The condition of market in Thailand
In Thailand, the cosmetic shows 10~15% growth per year. This is a product that contributes greatly
Purchase of cosmetic products by the 60 years of age generation, represents 19% of the total cosmetics market. With an annual increase of +4%". There is a lot at stake for cosmetic manufacturers, knowing that according to a survey ordered by Shiseido in 2007, 50% of women of this class of age believe there is not a single brand meeting their needs.
Different type of answers are found in surveys
cosmetic, make up, hair care, and body care. Also they supply high quality products by using natural resources like flower, fruit, herb and Monc Blanc glacier water, in order to maintain nature friendly image. Nowadays The Face Shop emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also
cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under