Depressed industry
3~4% of annual growth was expected
Shrinking demand due to economic crisis
Trends: Industrial Combination
Market dichotomy
China, CIS countries, Central & South America: Mass market at low price
Japan, EU, etc: High-end goods at high price
Dependence on importing
Structural problem of Korean firms
Price of imported raw material has been
increasing
1. Introduction of POSCO
Pohang Iron & Steel Company (POSCO) was founded in 1968. PARK Tae-joon led the whole establishing process and became a first CEO of the company. It was due to the ‘special’ relationship with ex-president PARK. The money invested by the Korean government was provided by Japan and US as loans and grants. Compensation payment for colonial rule damages of Japan also inv
4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t