분야
pptx2.Industry analysis and Crisis of POSCO
3.Strategies for cost reduction
III-1. Purchase
III-2. Produce
III-3. Transport & Load/Unload
III-4. Customer Relationship
Depressed industry
3~4% of annual growth was expected
Shrinking demand due to economic crisis
Trends: Industrial Combination
Market dichotomy
China, CIS countries, Central & South America: Mass market at low price
Japan, EU, etc: High-end goods at high price
Dependence on importing
Structural problem of Korean firms
Price of imported raw material has been
increasing
Decreased overall market share
Chinese government’s plan for satisfying
increased demand with domestic firm’s
supply
Price competitiveness from cheap labor
price and raw material
