1. Introduction of POSCO
Pohang Iron & Steel Company (POSCO) was founded in 1968. PARK Tae-joon led the whole establishing process and became a first CEO of the company. It was due to the ‘special’ relationship with ex-president PARK. The money invested by the Korean government was provided by Japan and US as loans and grants. Compensation payment for colonial rule damages of Japan also inv
of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensatio
to grow during past several months. See [table 3]. Though U.S. Market share of ‘Big Three’ fell under 50% for the first time in 2007, they still contains 44% of market share in 2009 (See [Table 4]), and the market will be more competitive when ‘Big Three’ recover from financial crisis around 2014.
(2) Japanese Automobile Companies
Japanese Companies, Toyota Motor, Honda Motor and
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
-Invest in sale incentives,
not brand image
4) Tension between HMC and HMA
-Different goals:
HMA long term image building
v. HMC short term sales
-HMA frustrated because of
autocratic Korean managers
To be a Respected Leader in the World Airline Community' and company's mission is 'Excellence in Flight'.
Korean Air's business field consist of flight, passenger traffic, freight, hotel, and limousine. Also this corporation is the member of SKYTEAM which is the group of world airline companies.
The company has 20,857 workers and a figure at right side shows how workers are arranged. What t