computer market. -For the reference, the sentences which are bold and with a line under them are the parts adapted to related theories, and following two topics are entirely based on our thoughts.
Body
1. Analysis of SENS
1) The message of SENS through advertisements under 'It SENS' slogan.
SENS have used concepts of 'Perfection' and 'It SENS' in all advertisements under 'It SENS'
image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products should
Ⅰ. 서론
1945년 최초의 컴퓨터를 개발한 사람들은 컴퓨터 6대로 예상 가능한 전 세계의 수요를 충족시킬 수 있을 것으로 예상했다고 한다. 또한 IBM은 1950년대 초에 컴퓨터 시장규모를 약 50대 정도에 지나지 않을 것으로 잘못 추정했음을 한 잡지의 광고에서 고백한 적이 있다. 따라서 그 시점에서 컴퓨
computers grows 30-40% every year which leads to a conclusion that at the end of year 2010, the number of PCs will exceed 40,000,000. In addition, the usage of mobile phones has reached to 62% of the population.
2. Malaysia
- Demographical perspective
-The population in Malaysia is 28,650,000. 50.4% of the population is Malaysians, 23.7% are Chinese, 11% are natives and 7.1% are Indians.
above focus on each product-line advertising, whereas 청정원 focuses on delivering its brand messages to its customers. Launched in 2007, “Healthy proposal(건강한 프로포즈) campaign was quite different from the existing advertisements focused on promoting each product. This campaign suggested the overall brand image to the customers.
3. Company Analysis
- Market analysis