discount point with character grudge “superior quality”, “the price which is cheap”, compound statement flower bed lichen creation, strong point of customer service reinforcement and the fresh foodstuffs of the efficient management which leads PB goods development which is active and planning and an up-to-date information system and the customer center, the talented men of circulation ind
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Th
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
In sight of global cosmetic market, market growth of Europe and North America was decreased. But, emerging market (Brazil, China, etc.) kept high growth rate.
→ Therefore, it makes to focus on emerging market.
Global Cosmetic Market.
The scale of global cosmetic market was 242.2 billion US Dollars in 2010. It has been increased more than 3% every years since 2001.
Global Cosmetic Marke