consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approach channel so that consumers can easily be exposed to Veloster brand itself
of automobile. In automobile field, the premium that consumers feel is 'high-valued, first-class'. The automobile marketers try to make a premium image in consumers' mind because of incredible improvement of quality and the standard of consumers' satisfaction. The following table shows how much the cars which have premium image - such as BMW, Benz, Lexus and Audi - has been increasing in Korea.
the market leader’s position, they could suggest new service much easily. As they have enormous customers, they could save money to attract new customer. Moreover, KT could take consumer satisfaction. The large market share enables the company to provide product or service when the customers need it in much easier and quicker way. They are pretty much everywhere around customers.
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.
* 무의식적으로 추구되는 다양한 목적이 개인의 판단, 의사결정 그리고 행동, 특히 상품소비의 범위 안에서 어떻게 영향을 미치는지를 알아보고자 한다.
* 고객이 의식적인 목적을 추구할 때에도, 무의식적인 목적에 영향을 받는가?
개인의 의식적, 무의식적인 목적들이 목표 달성의 단일한 수단