Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who have purchasing power?
The advertisement of Veloster doesn’t give any information about its performance
Veloster is
Dance'는 전통춤으로 댄서들이 머리에 몽골리안 보울을 얹어놓고 춤을 추는 곡예적인 요소도 갖고 있어 보는 이로 하여금 신비로움을 맛보게 한다. 무엇보다 화려한 의상은 압권이다. 중국이라는 나라가 원래 수많은 소수민족으로 이루어져 있다 보니 전체적인 무용이나 음악들이 결코 아시안에게는 낯