Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet
contextual factors (e.g., consumer’s mood; Barone, Miniard, and Romeo 2000), brand-specific variables (e.g., breadth of the brand; Meyvis and Janiszewski 2004), and consumer characteristics (e.g., self-construal; Ahluwalia 2008), have been known to impact extension evaluation through their influence on perceptions of fit.As such, our knowledge of other drivers of brand extension evaluations, su
impacts the effects of metaphors in ads. Drawing on regulatory
focus and information processing theories, we tested the moder -
ating role of the regulatory focus of ad messages on the persua-
siveness of their metaphors. In Experiment 1, we found that
promotion-focused (vs. prevention-focused) verbal messages in ads
were more favorable when messages were metaphoric (vs. literal),
whereas prevent
Teemu Malmi
D.Sc., Professor
EMBA 2021
Financial measures, budgets and rolling forecasting
Group exercise -Case Handelsbanken
Value Based Management
Accounting and control for innovation
12.6.2021 Aalto University Executive Education
Organizational structure and performance measurement of organizational units have an impact
on decisions people make in organizations
These decisions may or m
impacts individuals have on others (including the evaluations they tend to elicit)
- 개인 내 특질에 집중
- Social concepts가 빠짐
Social concepts : 역할 및 지위, 외관, 타인의 반응과 평가에 의한 부분
Restrictive
Broader / inclusive
an individuals characteristic patterns of thought, emotion, and behavior, together with the psychological mechanism-hidden of not- behind