services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015 with the Compound Annual Growth Rate of 43%. Along with the advancement in mobile technology, research into ways of determi
Convergence Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There are two types of DMB, Which is the ground wave DMB and satellite DMB. Ground wave DMB is a Digital broadcasting service that is transmitted through the transition tower on the ground and free w
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a
are Studying consumer trends. First before researching consumer trends, we just need to learn about trends and consumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's basic desires and needs. The fundamental purpose of consumption is for the fulfillment of desire. Specifically Consumption can be seen as a act
are three categories of customer relationship management: analytical CRM, operational CRM, and collaborative CRM. Companies need to use the right type of CRM at the right time to get the preferred outcome.
A. Analytical CRM
i. Definition and basic concepts of analytical CRM
Analytical customer relationship management deals with analyzing customer data generated by operational CRM. Analy