CSR Corporate Social Responsibility
기업의 활동으로 인해 발생하는 사회와 환경에 대한 영향에 대하여 기업이 투명하고 윤리적인 방법으로 책임을 지는 것
진정한 기업의 사회적 책임은…
기부 또는 사회공헌 활동을 실행하는 것 ( X )
경영활동에 대한 의사
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
strategies of organizations" (Business for Social Responsibility) defined CSR as: through the observance of ethical values and human, community and respect the natural environment, and achieve the commercial success.
Currently, what generally acknowledged the corporate social responsibility concept is: when enterprise is creating profits and be in charge of the benefits of the shareholders, it a
Strategies
A. Corporate strategy: Growth Strategy
지금까지 Computer관련 제품의 업계 선도 기업으로서의 지위를 계속 이어 나가려는 전략 방안. 90년대 초의 기업 위기를 극복하고 핵심역량을 추스려 Concentration(집중화) 전략을 세우고 E-Business분야 시장을 선점하는 전략.
B. Business strategy
산업별 Solu
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe