나이키(Nike)
그리스 신화에 나오는 승리의 여신 「니케」의 영어식 발음 → 나이키
운동화, 운동복, 이와 관계있는 액세서리 등을
디자인하고 판매하는 회사
1962년 필립 나이트(Philip Knight)와 오리건
대학교 육상코치였던 빌 보어먼(Bill Bowerman)
에 의하여 설립
1980년대 말에는 신발업
culture :
1. Commit to customer service, and make it part of your mission - not just a department.
2. Come up with committable core values.
3. Actively manage your culture based on your core values, in every single department.
4. Make "WOW" part of your company's everyday vocabulary.
5. Remember that customer service is an investment, not an expense.
6. Trust and empower your customer
culture :
1. Commit to customer service, and make it part of your mission - not just a department.
2. Come up with committable core values.
3. Actively manage your culture based on your core values, in every single department.
4. Make "WOW" part of your company's everyday vocabulary.
5. Remember that customer service is an investment, not an expense.
6. Trust and empower your customer
Culture
To become a French employer, Four Seasons also had to think about French business cultures. In France, to get managers to take accountability for decisions and policies was crucial problem. Furthermore, French manager’s understanding of human resource issues was poor. These problems caused some antagonism between employer and employee.
Logic of honor was another factor that had to be
≫ 출범기(1980-1987)
§ 의류업계 최초의 프랜차이즈 시스템을 통한
브랜드 launching
§ Out sourcing을 통해 합리적인 생산
≫ 성장기(1988-1993)
§ 다 브랜드, 서브 브랜드를 통한 브랜드
인지도 확산
§ 해외 유명 브랜드와의 제휴
(푸마, 빅존, 꾸레쥬 등)
§ 해외 매장 설립(뉴욕, L