Recently, we are taking three consulting projects simultaneously for improving inventory management, supply chain management, and quality management. Based on careful Strength-Weakness & Problem analysis of each client, we mainly focus on reconstructing entire operation system in the big picture, and recommend them to adapt new management systems combined with cutting-edge technology.
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
strength whereas e편한세상 don’t have model effect. Therefore, e편한세상 image somewhat can fall down as compared with the other company.
② Novelty - Stimulus Determinants of Attention
Unusual and unexpected stimuli attract consumers' attention through 2 series of TV ads.
- Wall pad : e편한세상 begins advertising domestically for the first time, attaching wall-pad.
- Barrier
strengths of SPAO include quick response (QR) system and collaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to changing trends in a competitive clothing industr
Abstract
JYP Entertainment is a South Korean talent agency named after its founder, Park Jin Young. The company is best known for producing singers Park Ji Yoon, Rain, R&B group g.o.d. and, more recently, girl group Wonder Girls. The studio and headquarters of its US branch We focus on our paper on JYP's marketing strategy particularly in the United States. However, JYP is also in the process o