to calm their dissatisfaction. Zhu Ge Kong Ming acts perfectly to jo-jo by his cleverness, he proves his faculty to Guan-yu and Zhang-bi. After that, Zhu Ge Kong Ming dominates them perfectly. Like this, new foreign executives of LGE should have proven their facility and dominated their department. Therefore, we can say that the lack of leadership is one of failure cause of LGE's HR strategy.
in 1997 by acquiring discount store named Macro.
After the 1997 financial crisis in South Korea, Korean economy did see a fundamental change in consumer shopping behavior and retail format. So-called discount stores began to replace department stores and small/medium neighborhood stores. Eight years have passed and now, some of the competitors such as E-Mart have established well in the retail
in the company, spa, sauna, and golf links. This department effort to access to the customer with various products in various places.
- Abroad business department (pioneer of global market)
This department take charge of exportation into China, Southeast Africa, Europe. This department have sells the products to Koreanin Abroad, now they trying to access to the natives.
2. Marketing str
Korean workers
A part of the product price is paid for a license fee
☞ Licensed French designer brand “Lolita Lempicka”
“inefficient”
Place strategy
Only made in France strategy
Selective distribution
☞ Focused on department store
Holds direct distribution
☞ Without going through other wholesale and retail
“Efficient”
Enable to make High qua
Thus, our team decided to study about cosmetic market inChina. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under