브랜드는 비 매스 미디어(Non-Mass Media Communication)채널로써의 Space Communication을 통해 차별화 시킬 수 있으며, 고객은 Space를 매개로 하는 브랜드를 통해 자기정체성을 표현하는데 도움을 받는다.
브랜드 메시지를 효과적으로 전달하고 소비자에게 더욱 가까운 존재로 인식되기 위해서는 브랜드에 생명을
design to INNO Design, an industrial design company in Palo Alto, CA, while keeping R&D in-house. The company's first iriver product was the iMP-100, a portable CD player capable of decoding MP3data files on CDs, released in November, 2000. It and a later model, the iMP-250, were rebranded and sold by SonicBlue in the United States. Iriver sold later models with its own SlimX brand, billing them
firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their bra
firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, No
design offerings base on a concept or story (e.g., Star Wars) and several companies offer multiple toys related to the same concept (Spiderman, Harry Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while determinately binding consumers, fans and retailers even closer to th