increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015 with the Compound Annual Growth Rate of 43%. Along with the advancement in mobile technology, research into ways of determining the location of mobile terminals on various kinds of networks has been carried out extensively.
competitive advantage. Human resources or the company’s people are one source of sustainable competitive advantage. In a fast-changing environment where technological innovations and other strategies can be copied, it is human resources that can make a significant change.
Marketing Plan Strategies Ryanair should have a detailed plan for its strategic moves in the market and be able to provid
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls forlocation and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the
between E-Mart and Carrefour in China.
E-Mart Carrefour
Joint ratio 98:2
(aggressive investment) 55:45
(Focus on reducing investment)
Store size 3,820 Pyung
(display stand’s number of product in entrance) 1800 Pyung
Store location Subcenter of a metropolis (10M away from each other),
deficit of same facility in same area
∴ Focus on enlarging pies rather than simple competitio
determined to Sinchon where many foreigners visit.
Our café business’s goal is to deliver comfortable place to foreigners, through 2 policies such as opening 24 hours and building multicultural atmosphere. Priority of our business, of course, is maximizing profit, but our group thought business for consumers’ comfort naturally maximizes profit. However, already, competition in coffee