Ⅰ. INTRODUCTION
i. About Groupon
Groupon, coined from the two words "group" and "coupon" is a "deal of the day" website that offers discounts on products and services. Groupon is a deal-of-the-day website that is localized to major markets in the United States and Canada. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston and New York C
beverages and this could threaten the potential success it presents again.
6. 5Forces analysis & 4Building blocks
1) 5Forces analysis
Bargaining Power of Buyers
The bargaining power of Coca-Cola’s buyers varies widely. Since they typically only carry a single type of Cola Beverage (usually either Pepsi or Coke), very large restaurant chains have the highest amount of bargaining power, and
ANALYSIS: MACRO ENVIRONMENT
Marketing environment directly or indirectly influences on an organization's marketing activities. Furthermore it is always dynamic and changes in the marketing environment create uncertainty, threats, and opportunities for marketers. Therefore recognizing marketing environment is crucial to marketing success.
First, open market which 11ST entered into takes great
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig
(1) the development of overseas markets, including China, Vietnam, and other South-east Asian countries, (2) strategic differentiation through higher quality goods and services, and (3) the building of an extensive distribution network by creating synergy among different channels. As such, E-Mart is preparing for another leap forward by opening 250 stores at home and abroad by 2015.