Strengths
1. Visual technology by PMP business
2. first introduction of 3D technology in tablet PC
3. positioning as educational tablet PC.
4. lower price compared to competitior’s.
Weaknesses
1. poor distribution power
2. week brand name compared to competitor.
3. A group that departed later.
Opportunities
1. A rising trend of tablet PC market.
2. increasing 3D contents and dema
Next up is theoretical definition of each variable. Webtoon is compound word, which is formed from ‘Web’ and ‘Cartoon’. It means comics posted online. In this paper, we are going to use the official name ‘Online cartoon’. Smartphone combines the functions of a personal digital assistant with a mobile phone. It also has the functionality of portable media players, web browsers, etc.
Amazon acquisite Stanza which supplies E-book contents to Apple
Sony ally with Google which has 500,000 E-book contents
U.S E-book market will be grow
E-book market based on mobile phone
E-comic book maket has been grown
Many mobile phone E-book contents published to paper book.
Game device as PSP and Wii substitute E-reader
Lack of contents
(digitalization of publications lik
Travel and Tourism – Virgin Atlantic, Holiday, Galactic, Balloon flight, Limo, Train..
Leisure and Pleasure – Games, Spa, V2 music, Comics, V festival..
Social and Environment – Earth, Green fund, Unite
Shopping – Books, Drinks, Brides, Wines, Digital..
Media an
Comics, V festival..
Social and Environment – Earth, Green fund, Unite
Shopping – Books, Drinks, Brides, Wines, Digital..
Media and Telecomunication – Media, Broad, Mobile, Radio
Finance and Money - Money
Health – Active, Health bank, Life Care..
2. 회사 및 CEO 소개
괴짜 CEO, 엔터테이너 CEO, 히피 자본가
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