4. The CSR activities of Yuhan-Kimberly
1. Yuhan-Kimberly strives to plant trees in deserts.
Yuhan-Kinberly is planting many trees in desertification areas. It seems to be paradoxical but they think it is their responsibility that should be fulfilled necessarily. Because they can't but cutting trees to make their products they sell, they are trying to recovery their faults by planting trees. A
of samsung samsung
- - IOC member
- - graduate
Washington University
CSR can reduce costs of environmental pollution and decrease a tax, so CSR can make organization to better quality.
However, if CSR can be used for enhancing CEO’s reputation, the expenditure ofCSR will become
Mr. Yu il han
: The man of strong conviction.
The former contribution to society of enterprise.
Return the profits of enterprise to the community.
Infantile hygienic goods : Diaper(Huggis), Skin care goods(Green Finger)
Feminine hygienic goods : Hygienic band(White, etc)
Family hygienic goods : Toilet paper(Kleenex, etc)
Yuhan-Kimberly holds an
international symposium
CSR Important
The society and economic environment surrounding the organization are complexly related.
Economic value
Business entity, making profit from business
->
Human value
Social entity, responsible for the society’s problems
6 Effects ofCSR
Improves the image
Improves the competitiveness
Increases the morale and pride
Helps employee talented personnel
Prevents organizati
CSR. In Hong Kong, FedEx has launched hybrid trucks to reduce the CO2 emission. South Korea also developed many new models of hybrid cars in major car industries like Hyundai and Samsung. Despite these efforts, the political and regulatory issues are putting an impediment to adopting them. In Korea, the electric cars are not allowed in the market. The legislation has not been ratified yet. Also,