of such industry.
Online shopping is a kind of subcategory of electronic commerce (or e-commerce) which in turn is a subcategory of electronic business (or e-business). E-business is defined as the “utilizationof information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively
of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened global flagship stores in Taipei and Seoul, and on New York's prestig
of China insisting no company can be an exceptionof National Security Law, and U.S.A insisting China Government should guarantee the freedom of sharing information. In this case, Korean news agencies are holding a balance in general. Most news ofKorean broadcasts and newspapers were delivering more objectively than news of U.S.A or China. Usually the coverage was founded on factual events, with
campaigns were awarded in abroad top advertisments like Clio Awards, New York Festival, etc. Also, in 2008 and 2009 Nike human race, global running event, is annually held with distinguished strategy and it was a successful mass meeting.
4P analysis
(1) Product
The clothes and sweatshirt that famous team players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and
equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.