Wide distribution channel coverage, Strong A/S (maintained VW’s brand image)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
‘Asiana Airlines’
Asiana Airlines is started domestic private flight company at 1988. Asiana Airlines had been grew as convenient schedule and originality service. Now, Asiana Airlines is representing of Asia.
Last 2003 year, Asiana joined ‘Staralliance flight’, which is company of the biggest of world. So is offering variety and good flight service to customers. Finally the total sa
The History of Radio(라디오의 역사)
The Early Years (초기)
1877년에, Thomas Edison는 기계 원통에 처음으로 "메리가 어린양을 가졌다"라고 기록하였습니다. 10년후 Heinrich Hertz는 전류가 파동을 가진다는 것을 증명하였습니다.
1895년에, Guglielmo 마르코니는 처음으로 라디오 시그널을 1마일 밖에있는 가족에게 보
제1장 마케팅의 발달과 의의
1. 마케팅의 발달
장소 : 미국
요인 : 경제력의 고도화와 시장의 광대성
발달단계 :
|생산지향단계| --> |판매지향단계| --> |사회 마케팅 지향단계|
1)생산지향단계
공급이 수요를 창출하던 시기였으며 고로 시장문제는 사실상 존재할 수 없었고 오로지 생산에
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi