2. Discuss how employees determine whether the organization treats them fairly.
조직으로부터의 공정성 지각은 어떻게 이루어지는지
결과 공정성(outcome fairness) - 징계나 해고가 이루어진 결과에 대한 공정 강조
① 직원에게 적용되는 결과의 일관성이 유지될 때
② 결과에 대해 직원들이 납득할 수 있고 사전 지식이 있
O P E N I N G C A S E
Guanxi - Ties That Bind
Ⅰ. 사례 내용 정리
1992년 맥도날드사는 10년간의 시장 조사 후 중국 베이징시 중심부에 그 당시 세계에서 가장 큰 맥도날드 점포를 열었다. 2년 동안 베이징 맥도날드는 기대 이상의 판매를 올리고 있었다. 그러나 베이징시 정부는 홍콩의 개발자 Li Ka-shing이
Lent et al.’s Social- Cognitive Career Theory
Based their work on social cognitive theory of Albert Bandura
- Influences of environment
Parents
http://news.naver.com/main/read.nhn?mode=LPOD&mid=tvh&oid=422&aid=0000035366
Direct inheritance
Apprenticeship training
Direct encouragement/ order
2) Peers
Associate with peers
3) School Personnel
Teacher, coach, mentor, g
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under