Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (movies, TV)
Entertainment marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) t
and others, who were successful also outside of Korea, such as Japan and other Asias. Thanks to those success stories, SM entertainment holds the largest records market share in Korea.
As the case of H.O.T. and SES shows, SM entertainment is competent in discerning the customer’s needs and preferences, and putting into strategic action. It has systematic system to breed up singers and other
and so on. 11ST has been granted the concept, "The Street Leading Trends", and by offering various communities, wireless/conventional internet interlocking service, and new online shopping way, ‘chapping', it hopes to make new paradigm of open market. It is naturally considered that online shopping is done by "ONESELF," however, 11ST is created to have unique attributes for entertainment to enj
and so on. The last, NGO is unicef, World Vision, etc.
Ⅲ. Plans
1. CSR
- What is a CSR?
CSR is about how companies manage the business processes to produce an overall positive impact on society. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and
communication medium. In fact, the Internet now mirrors a technology appliance, a medium that is essential for many people to receive their news, information, andentertainment, in addition to communicating with others.
One of the most beneficial utilities for both marketers and consumer alike is the Internet's ability to be an interactive direct-response marketing channel to move goods and serv