aware of the environmental issues, promoting many CSR activities such as GoGreen, which aims at reducing CO2 emissions until 2020. TNT also participates in environmental CSR activities by ways such as being an associate member of the World Food Plan (WFP). UPS is a competitor of FedEx in the environment CSR sector as well. There has been a comparison between UPS and FedEx by a power blogger calle
Research Rationale/Questions
In present-day society, environmental problems are one of the most important issues facing us. Accordingly, the cognition that we should preserve environment is prevailing in Korea too. New Ecological Paradigm (NEP) measured the environmental awareness. It reported that Korean got higher marks than average (3.38 out of 5), showing relatively eco-friendly attitude. Th
aware of the environmental consciousness.
1)-2. Application
First, these situations like widespread solid and air pollution, threat resident’s health, residential environment problem and sanitary problem are plenty of externalities to which china is not responding appropriately or can’t have the ability to react.
Next, on the assumption that material flow cycle is an arranged casual rel
awareness.
Body
1. Environmental Analysis
1) Incheon International Airport's parking situation
There are 2 types of Parking service. ①The first way is self-parking service. In this case, some people do not follow the parking section and it cause the serious problem in parking lots. Some of the car owners spend their time to take their tasks in airport after parallel parking or illega
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i