ENVIRONMENT
Ⅰ. 전략제휴 ⇒ 합작투자
(JOINT VENTURE)
Bellamy Retail Group (BRG)
과의 합작투자
브랜드와 마케팅 강화에 중점
⇒ 공격적인 경영 전략으로
매출증가
Ⅱ. Executive Recruitment
(임원채용)
시장상황 우려, 긍정적이고 혁신적인 경영 변화 희망
에 따라 전문 경영인 Patrick Gourney의 채용
⇒
Ⅰ. Executive summary
■ Nissan은 1999년에 시행된 구조조정을 통해 재기를 할 수 있었다. 하지만 2013년 현재Nissan은 대내외적으로 새로운 위기에 봉착해 있다. 이에 Nissan이 새로운 위기를 돌파하기 위한 발전방안을 제시하고자 한다.
■ 발전방안을 제시하기에 앞서 먼저 수행해야 할 일은 Nissan을 둘러싼 환
1. Introduction
This report is discussing about the environmentally friendly ideas and concept with academic viewpoints of management sector. It contains environmental approaches toward relationship with the society, natural environment and traditional theories of business administration in energy, wastes, impact of the disasters caused by pollutions.
The main intention is to give some insigh
Analysis
1) The external environment
Through a variety of media, we can see that the steel industry is currently undergoing recession. News about this industry and rumors in this industry prove it. (App 1)
Actually, POSCO earned profit in the first quarter is about 420 billion won dropped by 54% compared to year ago, and Hyundai Steel's it is about 156 billion won dropped by 49%.(App 2)