Hennessy today
Today, Hennessy is the leader in the Cognac business with international sales of around 50 million bottles a year. The company realizes its biggest percentage of profit through international export.
With the consistent launch of new products like the bottles “Pure White”, “Hennessy Black” (European launch in Sept 2010 in Frankfurt) or “Fine de Cognac”, Hennessy contin
Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale. This all can be done by small sized hand-craftproduction at its fa
Mission and Vision
Mission :
The global industry Jinro is putting aggressive strategy on world's market and making itself not only in local market but being the best alcohol beverage maker through out the world.
Vision :
Jinro is currently exporting its product to 50 other countries including USA, Europe and Asia, and their aim is to expand more on their distribution. Not only focusi
products where Korea’s soju is included.
Whisky (Whiskey / Whisky) is occupying 1/3 of the spirits market (32.5%), followed by vodka (Vodka: 23%), Liqueur (Cocktail type of mixed item: 14%), Brandy: 12% - including cognac, rum (6.8%), gin (4.9%), tequila (4.8%), the market is shaped such way.
1) Releasing various kinds of new products
Among them, aimed at young consumers products conta
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo