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분야
hwp1.Introduction
2.History of Ferrari
3.Enzo Ferrari
4.The Marketing Mix - Product
5.The Marketing Mix - Price
6.The Marketing Mix - Place
7.The Marketing Mix - Promotion
8.Swot Analysis
9.STP Analysis
10.The Competitor - Lamborghini
11.Competitive Environment - Super Car Wars.
12.Conclusion
13.Reference
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale. This all can be done by small sized hand-craft production at its factory.
Because cars are hand-crafted, one by one it takes long time to produce one car. However the vehicles are elaborate and safe. It is an important task to make an effort to invest not only in its function, but also in its design under a such high price strategy. Below are the list of models that are current now.
Ferrari 599 GTB Fiorano
The 599 GTB Fiorano (internal code F141) is an Italian gran turismo produced by Ferrari. It is the brand's two-seat flagship, replacing the 575 M Maranello in 2006 as a 2007 model.
Ferrari 612 Scaglietti
The Ferrari 612 Scaglietti is a grand tourer produced by Ferrari since 2004. It is a large two door fastback coupé. The 612 Scaglietti was designed to replace the smaller 456 M; its larger size makes it a true 4 seater with adequate space in the rear seats for adults.
Ferrari California
The Ferrari California is a grand touring sports car that was launched by Ferrari at the 2008
*Wikipedia
- http://en.wikipedia.org/wiki/Ferrari
- http://en.wikipedia.org/wiki/Lamborghini
- http://en.wikipedia.org/wiki/Ferruccio_Lamborghini
- http://en.wikipedia.org/wiki/Enzo_Ferrari
- http://en.wikipedia.org/wiki/Porsche
- http://en.wikipedia.org/wiki/Supercar
*Naver
- http://kin.naver.com/qna/detail.nhn?d1id=8&dirId=81104&docId=114280929&qb=7Y6Y6
52866as&enc=utf8§ion=kin&rank=4&search_sort=0&spq=0&pid=gLu0Msoi5UlssZQ
0LdZsss--176655&sid=TNC0MEWY0EwAAAnyFtg
- http://blog.naver.com/PostView.nhn?blogId=benet709&logNo=150096342316&category
No=2&parentCategoryNo=0&viewDate=¤tPage=1&postListTopCurrentPage=1&from=
search
- http://blog.naver.com/itsmynike?Redirect=Log&logNo=110089920835
*Happycampus.co.kr
- http://mybox.happycampus.com/hirundo8259/4761920/?agent_type=naver
- http://mybox.happycampus.com/ahn0922/4614215/?agent_type=naver
- http://mybox.happycampus.com/hirundo8259/5390188/?agent_type=naver
- http://report.paran.com/report/view.hcam?no=10799111&tpage=5&menu_key=
REPORT&top_cate=report
