Characters of The Consumers in The Targeted Market
People who live alone tend not to make a meal for himself since a lot of reasons. It may be for his awful cooking skills but the bigger reasons are that there are not enough cooking utensils and cooking can be a trouble-some, painful. So there is a plenty of marketability for kitchen utensils that have various functions and that can do painful
External analysis
1. General environment
1) Demographic
There are an estimated 80 million Baby Boomers in the United States. As a generation, Boomers are more affluent and active than any American generation preceding them. A majority of Harley’s customer base (Baby Boomers born between 1946 and 1964) are aging. The median age of the Harley customer, which was 35 in 1987, is now close
Ⅰ. 브랜드 선정 이유와 조사방법
패션분야에서 중저가 브랜드 및 남성복, 스포츠 의류 등은 꾸준한 성장세를 보이고 있는 반면 여성복 부문의 매출은 하락세를 보이고 있다. 이러한 상황에서도 백화점 내 매출에 상당한 영향을 주는 브랜드가 있는데 제일모직의 이다.
패션 브랜드 는 그 브랜드만의
1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene