Current
Industrial Environment Analysis
Aggressive M&A
Intensive competition for
expanding market share
Efforts to increase export
Production of a World Car
Use of global marketing strategy
Current Trend
Indian Market Environment
Relaxation of international
trading laws
Booming market from newly
open economy
Resolving lack of
infrastructure is priority
Creating b
external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environment
Internal environment considers the firm's current marketing objectives and performance issues such as the availability an
External Environment
A. Macro-environment
건강 중시 풍토
정부규제 및 법령 : 의약분업 실시
B. Micro-environment
소비자의 새로운 음료 필요 :
기존 드링크 시장 포화, 드링크류 비타민 X
박카스의 위기 : 카페인함유, 약국판매
Internal Environment
높은 브랜드 인지도
기술, 재
Environment Analysis.
1.External Environment Analysis.
ꊱ Macro Environment Analysis.
①경제적 환경요소.
➜한국인의 소비패턴.
한국 소비자 연맹에서 조사한 최근의 소비자 경향에 따르면, 휴대폰은 수분이 들어가 메인보드가 부식되거나 충격에 의해 메인보드나 액정이 손상되는 등 소비자 부주의로
External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationships between websites to